— Our Story —

Made For Cats.
Made For You.

We started Purli because most cat products either looked terrible or got ignored after a week. So we made our own — designed for cats, built for homes.

— Our Mission —

To make cat products that feel better to live with.

Photo · Founders / studio

— Who We Are —

Cat people, designing for cat people.

We're a small team of designers, builders, and unapologetic cat people. We were tired of choosing between products our cats actually liked and products we wanted in our homes — so we set out to make both.

Every piece is designed around how cats really move, scratch, and rest — and how real homes really look. No pet-store plastic. No clutter. Just considered objects you'll be happy to leave out.

— Why We Built Purli —

Cat furniture shouldn't be something you hide when company comes over.

The pet aisle is full of stuff that screams "this is for an animal." We wanted enrichment that fits the way you actually live — quiet shapes, warm materials, and durability that holds up to daily wear. So we changed the conversation from "sorry about the cat" to "yes, the cat lives here too."

— What We Stand By —

Three things we obsess over.

Quality

Texture, movement, shape, comfort. We obsess over what cats actually care about and build for it. Things hold up to daily wear and still look at home in yours.